Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Episodes
28 episodes
What Got You to $20K Months Won't Get You to $50K Months
In this episode of Do The Work, we're talking about one of the biggest transitions entrepreneurs face:What happens after you've built a successful coaching business... but you're running out of time, capacity, and energy?...
Stop Consuming Content and Start Implementing
In this episode of Do The Work, we're doing something a little different.Instead of teaching a brand-new strategy, we're walking you through the best free resources we've created over the years and showing you exactly how...
Your Environment Is Shaping Your Results (More Than You Think)
In this episode of Do The Work, we're talking about something that doesn't get discussed nearly enough in business:Your environment and your community.Most entrepreneurs spend all their time searching for better st...
How to Stand Out in a Saturated Market + The AI Tools Changing Coaching Businesses
In this episode of Do The Work, we’re diving into two massive topics that are shaping the future of online coaching businesses right now:How to stand out in an increasingly saturated marketHow AI tools ar...
The Real Numbers Behind $5K, $10K, and $20K Months
In this episode of Do The Work, Reuben goes full “mad scientist” and analyzes real client data from inside CCI to answer two huge questions:What are practitioners actually doing to hit their first $5K, $10K, and $20K mon...
The Lie of “Easy Business,” Ultra Marathon Lessons, and Why Hard Work Still Matters
In this episode of Do The Work, we’re getting brutally honest about something we believe is hurting a lot of entrepreneurs right now:The idea that you can build a meaningful business without working hard. After compl...
Better Content, Better Management, and Why Specificity Changes Everything
In this episode of Do The Work, we’re breaking down two skills that can dramatically change the trajectory of your business: creating better content and becoming a more effective leader.We start by diving into the ...
3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship
In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses. We share the journey...
Freebies That Convert, The KPIs That Matter, and Why Awareness Changes Everything
In this episode of Do The Work, we’re breaking down two of the most important levers for growing your business right now: creating freebies that actually convert and tracking the numbers that drive growth.We start ...
Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More
In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients.We’ve noticed a ...
Stop Coaching in the DMs, Niche Down Faster, and What’s Actually Working Right Now
In this episode of Do The Work, we’re sharing several insights straight from our client community. The real strategies health practitioners are using right now to grow faster and sign better clients. We start by breaking do...
Your Content Is Attracting the Wrong Clients (Here’s How to Fix It)
In this episode of Do The Work, we’re breaking down a hard truth most coaches need to hear: the clients you’re attracting are a direct reflection of your content.If you’re getting the wrong leads, low-quality calls, or pe...
Raise Your Prices, Offer More Calls, and Why Followers Actually Matter
In this episode of Do The Work, we’re breaking down a few of the biggest shifts that can immediately change the trajectory of your business: raising your prices, offering more calls, and focusing on the right metrics.We s...
From 1:1 to Hybrid Coaching, Hard Business Decisions, and Selling to Hesitant Leads
In this episode of Do The Work, we’re breaking down what happens after a practitioner builds a strong one-on-one offer and starts asking the next big question: How do I scale this without hurting client results? We w...
Instagram Stories That Convert, Remote Team Culture, and Smarter Sales Calls
In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows. We start by breaking do...
The Magic Is in the Work You’re Avoiding
In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations and why that avoidance is quietly costing you your business. If you’ve ever said, “Messag...
Mini Ads That Are Crushing Right Now, Leadership at the 1%, and Hard Truths About Growth
In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real...
Re-Engaging Old Leads, CEO-Level Tracking, and The Difference Between Patience and Underperformance
In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. We start by breaking down why 80–90% of ...
Freebies That Actually Convert, Getting Paid Without Guilt, and Why Business Is Hard
In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. We st...
Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO
In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. We start by breaking down w...
What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos
In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives lo...
The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie
In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. We start by breaking down the scho...
DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset
In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions.&...
Hiring a Setter, Onboarding Like a Leader, and Pushing Through Hard Seasons
In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself. We start by talkin...
Boosting, Repurposing, and What Really Scales Your Coaching Business
In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your ...