Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Episodes
12 episodes
Mini Ads That Are Crushing Right Now, Leadership at the 1%, and Hard Truths About Growth
In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real...
•
Episode 11
•
19:18
Re-Engaging Old Leads, CEO-Level Tracking, and The Difference Between Patience and Underperformance
In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO. We start by breaking down why 80–90% of ...
•
Episode 11
•
23:00
Freebies That Actually Convert, Getting Paid Without Guilt, and Why Business Is Hard
In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person. We st...
•
Episode 10
•
24:13
Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO
In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort. We start by breaking down w...
•
Episode 9
•
25:51
What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos
In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives lo...
•
Episode 8
•
31:49
The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie
In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work. We start by breaking down the scho...
•
Episode 7
•
28:36
DM Conversations That Convert, Real Goal Tracking, and Why Strategy Beats Mindset
In this episode of Do The Work, we’re breaking down one of the most polarizing topics in online business.. DM conversations and why most coaches are either avoiding them altogether or doing them in a way that kills conversions.&...
•
Episode 6
•
28:53
Hiring a Setter, Onboarding Like a Leader, and Pushing Through Hard Seasons
In this episode of Do The Work, we’re diving into one of the biggest shifts health pros experience once they hit $15K–$20K+ months.. hiring real help and learning how to scale beyond just yourself. We start by talkin...
•
Episode 5
•
22:32
Boosting, Repurposing, and What Really Scales Your Coaching Business
In this episode of Do The Work, we’re breaking down two of the biggest drivers of growth we’re seeing right now: Instagram boosting that actually converts and how to dramatically increase content output without doubling your ...
•
Episode 4
•
22:56
Pre-Renewals, Real Planning, and Why Being Busy Isn’t Scaling
In this episode of Do The Work, we’re breaking down what’s currently working for health pros who are scaling and where most coaches are unknowingly slowing themselves down. We start by unpacking pre-renewals, what th...
•
Episode 3
•
24:37
How Specialists Scale Faster
Today, we’re breaking down what’s actually working for online health pros right now and why generalists continue to stall out while specialists scale. Inside this episode, we break apart why being broad slows down your growth...
•
Episode 2
•
22:51
Welcome to Do The Work: Our Story & What to Expect
Welcome to the very first episode of Do The Work!Today we’re sharing our story! Terri’s path, Reuben’s path, how CCI started, and why this podcast exists. If you’re a health pro who’s ready to grow your business without the fluff, th...
•
Episode 1
•
17:12