3 Real Client Success Stories, Why Some Scale Fast, and the Truth About Entrepreneurship

In this episode of Do The Work, we’re doing something different.. breaking down 3 real client success stories and the exact reasons these practitioners created major momentum in their businesses. 

We share the journeys of three health professionals who all came into our world at different stages:

• One went from brand new to her first $12K month in 6 months
• One went from averaging $1K months to $17K months
• One went from $3K months to nearly $50K in a single month

But this episode isn’t just about revenue numbers. It’s about what actually created those results and why many others never experience them. 

We break down the common traits these clients shared:

• Getting highly specific with who they help
• Using proven strategies consistently
• Sticking with the process long enough for momentum to compound
• Improving their sales skills
• Having real work ethic when results weren’t immediate 

We also have an honest conversation about entrepreneurship itself: why it’s hard in the beginning, hard during growth, and still hard at higher levels. If you’re chasing “easy business,” this episode will recalibrate you. 

And most importantly, why impact often becomes the fuel that helps great business owners keep going when money alone won’t. 

In this episode, we cover:
• 3 real client growth stories and what changed for them
• Why specificity makes every strategy work better
• Why Month 1–2 often feels slow (and why that’s normal)
• How momentum compounds after consistency
• Why many people quit right before results arrive
• The truth about scaling: every level has hard seasons
• Why impact is stronger motivation than money alone
• What separates successful clients from struggling ones

Free Resource
Want help becoming our next case study?
DM us on Instagram with “CASE STUDY” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

Transcript

SPEAKER_00 0:00

There's a do the work podcast where helpers learn to stop winging it and start scaling.

SPEAKER_01 0:05

Where your host, Ruben, and Terry, use the ideas guide, use the system brain. And together we help you get clients, grow your audience, and actually run a business that works.

SPEAKER_00 0:15

Expect real talk, tactical strategy, and the kind of perspective you can only get when you're building two things at once a company and a marriage. Let's jump in. Welcome, welcome, folks, to another podcast. Today, Terry is drinking an incredible coffee drink.

SPEAKER_01 0:30

I am. I made a deal with Herman and I was like, if I have to spend two hours doing marketing with you today, I require a Starbucks prior.

SPEAKER_00 0:37

It was one of those mornings where we both had really hard workouts, and so we are supplementing. Yeah. But I'm excited about this episode. I wanted to do something a little bit different today. We often talk about the strategies, the things. Today I actually wanted to talk about our most three recent case studies of uh nutritionists, dietitians, practitioners that we're working with, and how they've been getting great results. Because oftentimes we're like, hey, this strategy is working well for our clients, or this strategy is working well for our clients. I wanted to share with you three stories of people that have recently worked with us, that have gotten great results, and what worked for them. Because I think that's gonna maybe be a lot more relatable for people.

SPEAKER_01 1:20

Yeah, absolutely. I'm excited. Let's do it.

SPEAKER_00 1:22

Okay, great. So basically, the three most recent case studies that we did is one of our clients, Aliyah, who crushed it. She went from, I mean, she's gotten some of the best results of people in our program.

SPEAKER_01 1:36

So Can we also just say that she's such a beautiful vibe?

SPEAKER_00 1:39

Oh, she's such a beautiful vibe.

SPEAKER_01 1:40

Like I hadn't been on a call with her for the first couple months. She was in our program, and then I hopped on a call with her, and I was like, oh, you're such a beautiful human.

SPEAKER_00 1:47

Oh, she's just great. Yeah. So I want to talk about Aliyah's results. Okay. And then I also want to talk about one of our recent clients, Megan's results. Oh, I'm excited to hear.

SPEAKER_01 1:57

I haven't heard that one, so I'm excited.

SPEAKER_00 1:59

And then um, the third case study is actually one that we're gonna be hosting soon, is our client Sophie. Ooh. So all of them have had different results in our business or in our in our kind of program. Um actually, here, I'll I'll quickly list out the results, like the before and afters, and then dive into each scenario. And I wanted to talk about all three of these because their results are quite varied. They're they're different.

SPEAKER_01 2:21

Yeah, and let's not just talk about financial results, also like impact results.

SPEAKER_00 2:26

Impact results as well. Terry, ground me, Terry, the impact results. Well, that's my favorite. So, Sophie, I'll just talk, I'll do the revenue results and then we'll get more into the impact. Sophie went from being brand new to in six months having her first 10K month. Damn. So, yeah, it took her six months to have her first, I think it was like actually a 12K month. But still that's like I did not do that in six months. Did you do that in six months? No, back in the day when I started my business, I think it got to like a 3K month in six months.

SPEAKER_01 2:53

Oh my gosh. I still remember one of my first, I did customer service for CCI when I first came aboard. And I still remember one of the first calls I had with a client who was disgruntled, they were not happy with us. And I was like, okay, can you explain to me because I hadn't been with CCI that long. So I was like, can you explain to me what results you did get and then what you were expecting? She was so mad that in six months she just went from zero to 10,000, where she thought she would get to 20,000. And I was like, girlfriend.

SPEAKER_00 3:23

Isn't that crazy?

SPEAKER_01 3:24

It it took me years to get to a five-figure month.

SPEAKER_00 3:28

That's like investing in the stock exchange. Like, let's say you put, I don't know, 10,000 bucks in. Um, and then being mad that in six months it's at 20,000.

SPEAKER_01 3:38

Yeah, and I think I had this vision of like, oh, as long as we get people financial results, then they will love CCI. If anybody's wondering, that's not necessarily the case.

unknown 3:49

I don't know.

SPEAKER_00 3:50

Sorry, I've gotten us back to the city. I don't know if I should totally talk about this. Yes, do it. We recently had a client who we made something like 40 grand for them in the first month of them working with us, but they were such a ridiculously terrible client that we uh decided to part ways.

SPEAKER_01 4:12

Yep.

SPEAKER_00 4:13

And this is the the truth is like we love helping people get great results, but we want to work with great humans. Yeah, yeah.

SPEAKER_01 4:19

Like Aaliyah. Love Aaliyah.

SPEAKER_00 4:21

Aaliyah's great. Aaliyah, if you're listening to this, I love you. Anyways, so Sophie went from zero to 10k months in six, uh 12k months, I should say. Um, and I'm gonna host her case study soon. I'm really excited about that. She's agreed to it.

SPEAKER_01 4:31

Have you put it in my calendar? Did you get cat to put it in? Well, I have where I want to go.

SPEAKER_00 4:34

I don't have a date. Oh my god. So then Megan went from, I think she was averaging maybe like $1,000 a month to having her first $17,000 a month. That's incredible. So that's another result. So she was like not brand new, but she got great results. And then we're gonna talk about Aliyah, who went from averaging $3,000 a month. Um, what? Are you giving me a look?

SPEAKER_01 4:54

Is she cool with you talking about her?

SPEAKER_00 4:55

She is now. Oh, okay. Yes. I just wanted to make sure we're being straight. She went from averaging $3,000 a month to having a $50,000 month.

SPEAKER_01 5:02

Like if anyone's wondering, that is not typical.

SPEAKER_00 5:05

That's crazy results.

SPEAKER_01 5:06

These are not typical results.

SPEAKER_00 5:07

I think it was like $80 short of $50,000. So it was like $49.9. But I wanted to talk about these three different trajectories because some people will just see Aliyahs and be like, oh, everyone gets to $50 votes. No, no, no. But I wanted to talk about some people that it took them six months to get there, right? Like I wanted to talk about Which is already crazy.

SPEAKER_01 5:27

It's already insane.

SPEAKER_00 5:29

Like so, so anyways, the the the lower end of the scale is already incredible, and we're so proud of Sophie for that. Yeah. So let's start actually with Sophie. Okay, because I want to start with her results. Um, because in the first, I think, month or two in our program, she didn't really get much results.

SPEAKER_01 5:46

Which is, which by the way, is very normal. It's very normal. One of the things I took upon myself, this was like a year or two ago, I actually charted out, I took like our last 100 clients or something, and I charted out their financial results. The graphs were fascinating. Like the graph, they came in at whatever income, and that graph almost stayed straight. Yeah. On average, I think until month three. And then month four, there was a bump, month five, there was a bigger bump, then month six, there was a bigger bump. Like it's that's that is so, so typical to not. Like you guys, and like whether you're joining CCI or a different program, like I just want to set you guys up for success. If you're joining a program and you're judging the program based off of your first two to three months of results, don't like guys, entrepreneurship is a long game. If you are like, if you need results in the first two to three months to be happy, you shouldn't be an entrepreneur.

SPEAKER_00 6:41

Exactly. So, anyways, the first two months, not a lot of results. No, I don't know how we'll get through this, but then she started to get a little bit of results. I think she got like two clients the the next month, or three clients in the next month. Which feels so exciting. Which starts to feel like okay, there's some momentum building. Yeah, like this thing might work. Exactly. So, and then, like, yeah, I think it was her fifth or sixth month in the program, she had her first like $12,000 a month. So, so proud of her. That's so cool. And I was chatting with her because we're trying to set up this interview, yeah. And I was asking, and she actually posted in her school community as well, like, this is what really helped her get past it, which is stuff we talk about all the time. But she's like, when I finally really got specific with who I helped, what's the specific problem that they have, right? So demographic specific um problem or the label that they label themselves as a in in their help is something that they are specifically needing help with. Um, that's when things everything started to click because she had been doing our mini-ad, she had been doing conversations, she had been doing sales calls, um, and she had gotten some clients, but it was when she just got really dialed in that her mini-ads started to bring more of the perfect people into her world. Yeah, her DM conversations were easier to have. Her sales calls, she was able to book more of them, and she was able to close more clients. That's amazing. Good for you. And so the the truth is, and this is where I like I was chatting with someone in my DMs this last week, and they're like, I've tried all the strategies. I'm like, it's not necessarily even about trying all the strategies, it's like doing the strategies right, right?

SPEAKER_01 8:08

Yeah, you know what? We actually had this conversation on the consultant call yesterday as well, where they were talking about, they were talking about your marketing actually, how you talk a lot about the importance of the right strategy, and how that's 50% of it. 50% of it is importance of the right strategy, but the other 50% is freaking sticking to it. 100% and like like doing it for long enough. Like you can do a quote unquote great strategy for two months and then jump ship, or only have the stamina to do it for six months and then look for a new thing, yeah. Exactly.

SPEAKER_00 8:41

So it's it's the right strategy done long enough, yes, but also in a specific way. Because some could be doing mini ads, conversations, and sales calls, but they're not getting really specific, and they're still just being too general and broad. And by the way, you could get some results, like you could get some clients. It's just so much harder to get to 10k months or 20k months. Yeah, so that's what really turned it around for Sophie was that she was just saying that once she got super specific, the rest of the strategies worked way better. That's amazing.

SPEAKER_01 9:09

Good for her. And she's done so funny.

SPEAKER_00 9:11

She's really good. I actually I love watching her um her content. She's really good at creating like capturing content. So she's really good at like even just her organic content. Yeah, yeah. So, anyways, I wanted to talk about that one today. Um, second person I wanted to talk about was Megan. Megan came in and she What's her last name? Oh, Megan's gonna kill me. I don't I had a I had a Vesley? Vesley? Okay, maybe it's okay. She's actually close to us, she's from like Calgary or something.

SPEAKER_01 9:41

Okay, so is there a possibility she's DMing me on my personal Instagram?

SPEAKER_00 9:45

There is a good chance.

SPEAKER_01 9:46

Okay, because whatever Megan out there is DMing me on my personal Instagram, I love her vibe.

SPEAKER_00 9:50

Okay, well she I mean the Megan in our program has a great vibe. Okay, great. We we only keep people in our program who have great vibes.

SPEAKER_01 9:56

Yeah, if you don't have a great vibe, we're not gonna ask you to resign.

SPEAKER_00 9:59

No, we're not going to. Life is too short. Like, so Megan came in and she had tried like a couple different programs in the past. Um, she had a decent amount of followers. I think she had like 3,000, 4,000 followers. So she had made some money, but there was just a lot of inconsistencies with strategy. She had tried a bunch of different courses and she had gotten like some idea of what to do, but it just really hadn't like landed for her. Right. And so what we did when she came in is it's very similar to Apsy Sophie's story. Is we just like got super specific. Like, I think I'm gonna repeat this a lot today. We just got super specific with who she helps. Yeah, because you gotta think in your content. Like, if you're not talking to someone, you're talking to no one. Absolutely, right? And talking to everyone is not talking to someone. So true. And so she got really specific with that. And now Megan actually, and I loved it actually when I did her interview. I did her interview in February, I believe. It's on her YouTube if you want to go check it out. Um, she specifically was like, hey, I want everyone to know that you have to stick with it to get the results. And she was so specific, and she wanted to share that with everyone because she's like, I love that I didn't get like incredible results in the first month or the second month or the third month. But it was really, I think it was close to the end of the third month and the fourth month when things really took off.

SPEAKER_01 11:17

Yes.

SPEAKER_00 11:18

And it's that compound effect of like, okay, now we we have these new followers coming in from the mini ads. Yeah. I've gotten better at having DM conversations, I've been I'm getting better at selling my services. And that's when she had, I think it was close to a $16,000 or $17,000 a month, where it just like really took off. That's amazing. Good for her. And so just another story of like, yeah, there's she's still using our mini ads, still using our conversation and content strategy, still using our sales call strategy, but it was just like sticking with it.

SPEAKER_01 11:48

Yeah.

SPEAKER_00 11:49

Um, which like so many people give up so easy. Yes. And that's entrepreneurship isn't like it's it's not a sprint, right? We talk about that a lot.

SPEAKER_01 11:58

Oh, and and like it is hard. This was a huge topic on the consulting call yesterday. Just of like, you have to, like, yes, one massive part of the equation is finding the right strategy, but then you've gotta have grit. You've gotta be able to get through stress. You've gotta be able to show up even when you don't feel like it. You've gotta be able to show up when you're not getting results, and you've gotta be able to show up in the stress when you are getting results, when there's so much volume going on that you feel so overwhelmed. Exactly. Guess what? If you would stop showing up even then, even once you are getting results, you will again slide backwards. So, like entrepreneurship is not easy. And and it's not for the human who wants an easy life.

SPEAKER_00 12:40

For sure. I think that the hardest season for these entrepreneurs is the month right before they get really great results. Yeah. Right? It's kind of like they planted the seeds in the spring, and it's kind of like just like a month or two before the fruit comes around, and they're like, what's going on?

SPEAKER_01 12:58

And then another hard season, because I'm working with a lot of our more advanced CCI clients. Yeah, another hard season is coming to the realization that even when you have everything you want in your business, it's still hard. Yeah. That's a that's another hard pill to swallow. Like, oh my gosh, I have everything I was dreaming of. And guess what? It's still hard. There's still fires, there's still hard things. And like, I actually think coming to peace with that is huge. Yeah. Um, and learning, I was really challenging one of our scale clients the other day. She kept on saying she was like, once this co-coach is in, and once this, then I will be happy. And I was like, no, no, no, no, no, girlfriend, we learn how to be happy now.

SPEAKER_00 13:42

Exactly. Like the the Boston Marathon happened this last week.

SPEAKER_01 13:47

Yeah.

SPEAKER_00 13:47

Even the professional runners, when they go out and run and train, it's hard for them.

SPEAKER_01 13:52

Yes.

SPEAKER_00 13:52

Right? Even though they are the best runners in the world.

SPEAKER_01 13:55

Yeah.

SPEAKER_00 13:55

And like the best entrepreneurs, it's still hard some days to show up. Yeah, gosh.

SPEAKER_01 13:59

I was listening to Layla. I love Layla Hormonsey the other day. I was listening to her podcast and she she just started bawling on her podcast. She just had such a hard week with her team.

SPEAKER_00 14:08

Yeah.

SPEAKER_01 14:08

Um, yeah, like like if if you're pursuing easy, don't become an entrepreneur.

SPEAKER_00 14:13

Yeah, exactly. Yeah. And that's where I think, and before we get into Alias, is like what you brought up at the beginning is like how many people they help.

SPEAKER_01 14:22

Yes. I think because that, in my opinion, like money comes and goes, um, results come and go, like they ebb and flow. But if you can be anchored in the impact you're having in the world, the impact you're having on an individual's health or life, that is the motivation that's gonna get you through.

SPEAKER_00 14:43

Well, exactly. Entrepreneurship is harder than nine to five jobs. Yep. Can you get paid better than a nine to five jobs? Sure. Yep. Uh can you make bigger impact? Sure. But you have to stick with it. Yeah. And so that's where it's like you're as cheesy as it sounds, your your why and your reason needs to be bigger than.

SPEAKER_01 15:01

And like to be real with you guys, watch Ruben cut this out. Like we're like in CCI, we're in the muck of so they always talk about what do they call it, the bog of one to three million. Oh yeah. The um the swamp of the swamp, the one to three million swamp. That's where we are in CCI. And um it's like it's also hard. Like, we have people on our team who are making more money than us.

SPEAKER_00 15:28

Yeah. That's the truth. We pay some of our team members more like individual salary than like Terry's individual salary. Yep. Or my individual salary.

SPEAKER_01 15:37

And it's a different heart.

SPEAKER_00 15:40

We have this vision of where we're going. Absolutely. And we're willing to see it through and make hard decisions along the way. So last story is a Leah's story. So, and this is the one where Terry disclaimed this is not the average person. No, I love to share it because I love to share what is possible. Yeah. Maybe not probable, but it's possible. Yep. Going from an averaging two to three thousand dollars a month to hitting a 49.9k month in I think it was February or March. I think it was February.

SPEAKER_01 16:10

Which is she was how many months into our program at that point? It was her sixth month. Okay, gotcha, yeah, yeah.

SPEAKER_00 16:14

Yeah, so I think she went from like 2K to I think it was 10K in two to three months. And then she had like a 30k month, I think month four or five, and then a 49k month. So it was basically this like straight curve up. And number one, she's such a hard worker. Yeah, okay. Oh my gosh, that's the other thing. Like, work ethic is like super great.

SPEAKER_01 16:36

Oh, yeah, yeah. And and like work ethic across the board, so insanely important. Like our consultants, um, they always talk about like, oh, I onboarded this person this week, and there's already a vibe of like they came in, they did this, they did this, they did this, they did this. Compared to, okay, I onboarded someone this week. I'm a little bit nervous about them because they haven't done anything yet, or they've only done this. Like, guys, great work ethics, so important.

SPEAKER_00 17:00

Yeah, I find that it's the people who hit the ground running, yeah, right. They get the great results. Yeah. So she came in basically just running, and like she implemented all the strategies so quickly. Um, she obviously used our mini ads like a lot of the other people. Um, she did it, she did it in a more of a creative and funny way, which I think also helped her. We we kind of like looked over like her strategy. Like lots of people do our mini ad, and they just have like a classic b-roll. But she decided to make it fun, and she had this like sliding across the desk. Yeah, that one hit so good, and so it hit so good, and like she was getting a great amount of followers for like the money she was spending on. Yeah, her audience grew so quickly. Um, and then I mean basically she was getting clients so quickly she was able to raise her rates. I think she started, I think, in the 2000-ish range, yeah, and ended up closer to like the $3,800 range for her program. Um, she got to the place where, yeah, she I think she had like 40 some clients, which is like crazy at that kind of like rate. So now she is like hiring some help and getting some support because like things have grown too quickly. Yeah, right. So I think again the the common theme with all of these three stories is that they're all hard workers, they're all great human beings. Yes, yes. Um, they all got specific with who they want to help. They're all using the mini-ads to like grow their followings, and then they just all really got good at having conversations and selling their services. I love it. And all of them have a higher ticket offer.

SPEAKER_01 18:32

Do you know what all of our designations are? I know like the nerd in me is always interested in that.

SPEAKER_00 18:37

That's a great question.

SPEAKER_01 18:38

Ruben's not always as interested in that.

SPEAKER_00 18:41

I think both Sophie and Aliyah are functional nutritionists. Okay. Um, and then Megan is something else. Um that's a great question. It's I think it's more either like holistic nutrition or nutritional counseling or something more like that.

SPEAKER_01 19:05

Aaliyah is she licensed to the same governing body as me?

SPEAKER_00 19:09

Maybe. I'm not 100% sure.

SPEAKER_01 19:10

So then she would be a licensed holistic nutrition counselor.

SPEAKER_00 19:14

That could be. I know she's Canadian and like Sophie. Okay, so then it might be actually.

SPEAKER_01 19:18

Sophie and uh Leah are both from America, the States, so that's where they might be functional diagnostic nutritionists, uh, because we can't have that designation in our province. Yeah.

SPEAKER_00 19:28

Exactly. So yeah, we're just so proud of all of them. Well done, ladies. Those are that's amazing. Some of the recent ones, I mean, we have so many case studies. If you haven't checked out our case studies, we post them all onto our YouTube, and there's just so many of them. There's just so many of them. Not only a lot of recent ones, but there are some that go back, I think, like six or seven years. Like we have we have ones from like way back in the day.

SPEAKER_01 19:50

Well, I know. I love on your Facebook, once in a while, you will post like, oh yeah, we got this person these results like eight years ago.

SPEAKER_00 19:58

And that always just makes my day. I know, I love seeing it. So if you folks haven't checked them out, like you can definitely go over to our YouTube and check them out. But yeah, those are just some real stories of people who are building businesses right now. Just kind of real talk around great people putting in hard work with the right strategies long enough to see it through and get the results. Yeah, so anyways, folks, that's all it is for today. Um, if you got any questions, shoot them over our way. But we would love to support you if you want to be one of our future case studies, head over to coachescreatingimpact.com and you can book a call with the team to hear about like what our program looks like. See if it's a good fit. If it's not, no worries, we're not gonna pressure you. Um but would love to have you in the program if and when it's a good time for you. If you're a great human. If you're a great human. Only please, yes, if you have red flags about yourself, do not apply to it. If you have red flags about yourself, anyways, folks. Um my recording equipment is gonna die here because the battery is low. So have a great rest of your day, and we'll see you in the next one.