Bingeable Content, Warmer Leads, and Why Sales Get Easier When People Watch More

In this episode of Do The Work, we’re breaking down one of the most powerful (and overlooked) strategies for growing your business: creating content that leads to more content and ultimately, more clients.

We’ve noticed a clear pattern inside our business: the clients who buy are the ones who consume the most content. From Instagram → to longer videos → to workshops, quizzes, and resources.. the more time someone spends with you, the easier it becomes for them to trust you and invest. 

We talk about how to build a simple content ecosystem that turns short-form content into deeper engagement, and why this strategy becomes especially powerful once you’re scaling past $10K–$20K months. 

We also break down a major mistake most coaches make: booking a sales call… and then going silent. Instead, we explain how to keep leads warm by sending relevant content, continuing the conversation, and increasing the likelihood they show up ready to buy. 

Then Terri dives into the 1% rule, a leadership principle that can dramatically improve your results with clients, team members, and even in your personal life. Addressing small issues early prevents bigger problems later, and is one of the biggest differences between average and exceptional coaches. 

We wrap up with Q&A covering handling objections in DMs, gender targeting in your niche, and whether sales calls are still necessary as you grow your business.

In this episode, we cover:
• Why your best clients consume the most content
• How to create “bingeable” content that builds trust faster
• The 47-minute rule and why it matters for conversions
• How to turn short-form content into long-form engagement
• Why you should never go silent after booking a sales call
• How to warm leads using content you’ve already created
• The 1% rule and how it improves leadership and client results
• Why sales is still a skill you must learn (especially early on)

Free Resource
Want help building a content system that actually converts?
DM us on Instagram with “CONTENT SYSTEM” and we’ll point you in the right direction.

About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.

Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/

Transcript

SPEAKER_01 0:02

Where help girls learn to stop winging it and start scaling.

SPEAKER_02 0:05

Where your hosts, Ruben, and Terry use the ideas guide, use the system brain. And together we help you get clients, grow your audience, and actually run a business at work.

SPEAKER_01 0:15

Expect real talk, tactical strategy, and the kind of perspective you can only get when you're building two things at once a company and a mayor. Let's jump in. Hello, hello, folks. Hello! Welcome to a beautiful sunny day.

unknown 0:28

Yeah.

SPEAKER_01 0:28

Hopefully it's sunny where you are right now.

SPEAKER_02 0:30

This is what our weather is doing right now. Day one, snowstorm. Day two, sun. Melts all the snow. Day three, snowstorm. Day four, sun.

SPEAKER_01 0:38

It's really it's plain with my emotions.

SPEAKER_02 0:42

But weirdly, great skiing conditions.

SPEAKER_01 0:45

Yes, all the skiers are very happy about things. We, on the other hand, are happy half the time.

SPEAKER_02 0:53

I feel like I'm a lot happier than you.

SPEAKER_01 0:54

You are. I mean, yes, I almost broke. I almost I tried to go run on trails this morning. I almost broke my ankle because of the ice. But it'll be better soon. And I'm looking forward to it.

SPEAKER_02 1:05

I think you need to sign up for races later in the year so you're not forced to get out on the trails the first week in April.

SPEAKER_01 1:12

This is why Terry is so smart. She thinks through things.

SPEAKER_02 1:16

As in, I'm doing my first open water race in August, not May.

SPEAKER_01 1:22

That sounds like a very, very smart thing, honey.

SPEAKER_02 1:25

Thanks, babe.

SPEAKER_01 1:26

Anyways, this is why you folks are here to get great practical advice from Terry.

SPEAKER_00 1:31

Yes.

SPEAKER_01 1:32

We got some great stuff. I'm going to be talking about some content stuff that we're noticing is working quite well right now. Terry's got some stuff to talk about of frankly, just how to we call it the 1% rule. Terry calls it the 1% rule. She's going to be talking about that a little bit later in the podcast. And then we got some questions that we're going to be answering here today. By the way, folks, if you've been enjoying these episodes, make sure to leave a review or let us know which episodes have been most helpful for you. Because, like, for example, it's a little bit harder on podcasts. When I run like a workshop or something like I did last week, I have a lot of people message me afterwards being like, I implemented the strategy, like your mini-ads, and I got like a hundred followers. I booked discovery calls. And it's great feedback because I'm like, oh great, this workshop's working well, people are getting great results, all that kind of stuff. But with the podcast, it's a little bit different. Like, we don't get as many people like sending us DMs because of what's not on social media. So if you have thoughts about the podcast, feel free to reach out.

SPEAKER_02 2:28

We thrive on feedback.

SPEAKER_01 2:29

We thrive. Some feedback we take to hard, some we throw it right out the window. I'm kidding you.

SPEAKER_02 2:35

No, it's true, though.

SPEAKER_01 2:36

It is true. It is true. So here's what I wanted to talk about today, Tarek. I wanted to talk about how I have been noticing that if you set up your content to be a little bit more, I don't know if you we want to call it bingeable or like your content leads to more content that people want to watch, it makes sales way easier. And I've noticed this for our business, and I wanted to talk about this because I've I've realized that the people who are buying into our program and our great clients are the people who digest the most content. And so what I wanted to talk about is how to make sure that your kind of short form content or content that you put on social media leads to other content that people can digest. For example, I'll give a couple different examples for you folks. So one of the things that we have is like we have a lot of content on our Instagram and we talk about a lot of like case studies, or we talk about these workshops or these webinars, and when people come in to get the things and then they watch the things, we're having a ton of those people then booking in calls with us and having great conversations with us. And I think I'm not 100% sure what the study was, but there was a study saying that if someone can digest at least, I think it was like 47 minutes of your content, something there's like a magical number that all of a sudden they become like five to ten times more likely to buy from you. And so what we've done is we're testing out a couple different things. We're testing out content to like YouTube content, which is working. We also have our content on Instagram sending some people to our school community, which guess what? Right there in the pinned post, there is a video that people are watching, and it's getting them to do stuff in common stuff, and then they're getting like free workbooks that they are then filling out, and then these people are joining our program. And then we also have um content that leads to our quiz that we recently put together, which then guess what? It leads to more content, it leads to more resources, it leads to all these different things that solve issues. And what I'm noticing is I'm seeing people who follow us on Instagram then start to like they've joined the school group, they've then watched the YouTube videos, they've taken the quiz, like they've they're kind of starting to get into our big content network. Yeah, and yeah, this is a little bit more advanced strategies. This is maybe not for some of our clients who are brand new, but especially if you're starting to make$10 or$20,000 a month, having those longer pieces of content that people will then go to after watching your short form content, in my opinion, has just been so powerful. Because the truth is, with AI, in my opinion, the there's there's so much content on the front end that's just like AI now these days.

SPEAKER_00 5:23

So true.

SPEAKER_01 5:24

And I feel like people really want to still learn from a human, they still want to interact, and so having that longer form content where they can kind of get to see you in your element, I think is gonna separate a lot of people.

SPEAKER_00 5:35

Absolutely.

SPEAKER_01 5:35

And so I just wanted to talk about this, especially if you're doing, like I said,$10,000 to$20,000 a month. Just choose one thing. One thing of like where like maybe if if you're posting on Instagram, you have maybe long like a community of some sort or like longer form content on YouTube that people can then go and digest more content and they can just see you more. Because like every single time I go back and look at like the clients who've signed up and I look back at what they've done in our situation, is like they came to a three-day event, they watched the live case studies, they came to the 20k per month blueprint, they took the quiz, they filled out a workbook, like they actually digested more. So I know I'm hitting this really hard on the head, but it's basically how do you get people to watch more of your content?

SPEAKER_02 6:19

Yeah.

SPEAKER_01 6:22

We can, by the way, we're smiling here because our dog is Yeah, I'm sorry, I'm very distracted.

SPEAKER_02 6:27

My husky beside me is snoring and it's freaking adorable.

SPEAKER_01 6:30

It's really adorable. She's so cute. But the whole idea, and if if some of you aren't at that place of maybe doing 10k a month or 20k a month yet, the way that we actually help our clients look at this when they're not at those levels yet, is once you have someone booking a sales call with you, is to send them more of your content that is going to warm them up.

SPEAKER_02 6:52

Yes, so many people book the sales call and then they just like ghost until the sales call. Guys, yeah, that is a warm lead. You need to be keeping them warm.

SPEAKER_01 7:00

Exactly.

SPEAKER_02 7:01

Like, I always my goal was always to continue the conversation until the sales call. Like, I wasn't stopping DMing someone because we booked a sales call.

SPEAKER_01 7:09

A hundred percent. And that's where like, and I was actually I was teaching uh my setter this yesterday. I was like, hey, look, we booked a call with this person, and then look, we sent them some resources, but then the conversation kind of died off. And I was like, here, we we reignite the conversation. We are like, hey, did you check out the case study? Have you actually looked at that resource we sent your way? And then they started to like look through that stuff and they're like, oh, that was amazing, oh, that is really great, oh, that was really inspiring, that was encouraging. And now we've got them like basically, and then the person actually signed up into our program, they have to pay. And it was a good example of like, hey, you book a call, send them a lot of resources. I've even I've I've heard some of our clients um do this even with the content that's on their feed. So what they'll do is like let's say they don't have like a case study video or a 10-minute like value video explaining their program. When someone books on a call, they'll go back and look at like what this person was challenged with or what they're like struggling with, and they'll just try to find like a reel that they've posted recently or a carousel that kind of like talks about that. And they'll just send it over, just being like, hey, I thought of you. This is something that like I posted the other day. I think it could be beneficial for you to like check out before a call. And it's just like using content that you already have. Yeah, basically, it's just how can you get people to just take more content in absolutely you um that that you've created, yeah. So yeah, anyways, uh I wanted to talk about that because I think a lot of people rely just on the conversation and the sales call. Think about it this way your conversation with someone is I don't know, 10 or 15 conversations back and forth. The sales call is an hour long. But if you can get someone to digest an hour of your content, you've just basically, in a sense, doubled the amount of time they're spending with you. You've almost like doubled your chances of them actually signing up.

SPEAKER_00 8:50

Yeah.

SPEAKER_01 8:50

Um, and the nice thing with content is you create it once and then you can use it for multiple leads. Like it's it's more leveraged.

SPEAKER_02 8:57

Yeah.

SPEAKER_01 8:57

Anyways, I'm gonna be done my ramble for now. I know you wanted to talk about the 1% rule for it wasn't as much that I wanted to talk about it.

SPEAKER_02 9:05

It's you told me to talk about it.

SPEAKER_01 9:07

Yeah, I think it's a great rule, and it works so well, not only with team members, but I was I was mentioning to you how some of our clients were even starting to use it on clients in their program to make sure to make sure their clients are getting great results. So I wanted you to kind of walk people through that.

SPEAKER_02 9:21

Yeah, I think a lot of us, and and by the way, I would naturally be this kind of a person too, where like you don't want to rock the boat, you don't want to bring things up. What whether this is with clients, with team members, with your spouse, whatever, like when things feel quote unquote little, you don't want to bring it up. And then suddenly with much love. Yes. I've seen this happen to you a few times.

SPEAKER_01 9:43

Yeah, totally.

SPEAKER_02 9:44

Ruben, a couple weeks ago actually scared me. He called me up to his office and was like full on da da da. And it took me a bit to figure out what you were actually frustrated at. And I'm like, why didn't we deal with that then?

SPEAKER_01 9:58

Um, no, that's perfect.

SPEAKER_02 10:02

Wait, should we get this house?

SPEAKER_01 10:04

No, we we keep this things real here.

SPEAKER_02 10:07

Okay. Um, and so one of the things that I live by is the 1% rule. Um, so if I am 1% bothered by something a team member has done, I bring it up. Yeah, um, I don't bring it up in like an accusatory way, I bring it up in a curious way, like, hey, this is what happened. Um, this is what my expectation are, like, what's going on, you know?

SPEAKER_01 10:31

For sure.

SPEAKER_02 10:32

Um, so that's a rule I have for all of my direct reports on my team. That's a rule I have in our marriage. Like, if it's something you have said or done has 1% bothered me, I'm like, hey, babe, like that was hurtful or that bothered me. Um, and it allows me, and and and by the way, guys, I also always did this with clients, whether I was in a clinic or whether I had an online relationship with a client, just being like, like if they if they did something, no, not if they were 1% off on their meal plan. That's not what I'm talking about.

SPEAKER_00 11:04

Yeah.

SPEAKER_02 11:05

But if your client is 1% out of line, like addressing it then, because so many people, practitioners, they view their relationship with a client as like a people-pleasing relationship. So, truthfully, tough love, hard love, helping them actually towards their goals is what is loving and is what is the most helpful in the relationship. So I highly recommend having the 1% rule in all areas of your life because it allows you to be so clear and so articulate, and it allows your clients, your team members, your spouse, everything to understand what your expectations are. And if you just let it go, let it go, let it go, suddenly you're gonna be firing a client. Well, one of the things my dad always said was if someone is surprised that you're firing them, whether it's a client or a team member, you have not done a good job. And so, um, yeah, in other words, don't do that.

SPEAKER_01 11:56

Yeah, otherwise, don't no, and and this came up because yesterday I was leading a group call for our clients, and someone was like, What if a client comes to the end of the program and they haven't gotten the results that they want? Like, do I just keep on working with them for free? No. And the the reason this came up is because they they asked that, and I was like, You should like this, this usually this is the case if someone is like just not adhering to the program or not doing the things they should be doing. And I was thinking, like, this probably happened because things weren't addressed throughout the program, which is where the one percenting rule came in. So if someone is like working with a client and they're like, oh, they're just like they're kind of like maybe skipping some of the stuff, missing some of the calls, and it's not just like a one-off or not like a like Oh, see, that's where I would disagree with you.

SPEAKER_02 12:42

I would address it when it's a one-off.

SPEAKER_01 12:43

Okay, there, this is perfect.

SPEAKER_02 12:44

So, like if a client um has been really working on something and they're supposed to send me a check-in every Friday before the weekend because they really struggle with weekends. Yeah, if they miss a check-in, I am the moment I'm in the office Monday morning being like, yo, you missed the check-in on Friday. Remember, this was like a huge part of what we needed to focus on because XYZ and because you want to XYZ. Like you want to hit that nail straight on the head. Uh, one of our consultants, Cassie, she is phenomenal at this. Like her goal is always that if her clients are not getting results, they 1000% know why.

SPEAKER_00 13:18

Yeah.

SPEAKER_02 13:18

Like she will put it straight in their face, like, yo, you're not getting results because XYZ.

SPEAKER_00 13:23

Yeah.

SPEAKER_02 13:23

And I need you to be doing that. So that so her theory is always that if someone comes, and the woman has in a phenomenal re-sign, right? If someone comes to the end of their program and they've not gotten results, they're not shocked as to why. That's it. It has been talked about a million times why they're not getting results.

SPEAKER_01 13:40

Because, let me ask you the question: if someone does come to the end of a program, any type of program, like if they're in the health coaching uh program or whatever, and if they haven't been called out on these things and they haven't gotten good results, who are they gonna blame?

SPEAKER_02 13:55

They're gonna blame the coach 100%.

SPEAKER_01 13:58

Of course they're gonna blame the coach. And the the truth is they get the the coach, usually it's not actually like it could be a bad coach. Like there, there's that situation, but it's it's going they're going to blame you if you don't give them tough love.

SPEAKER_02 14:12

Absolutely. And and being a good coach, like when I was in school, um, I became obsessed with like studying the theory of being a good coach. And guys, like being a good coach is calling people out on their shit. If you're not calling people out on that, like you're not a good coach. If you're just people pleasing people um and making them feel good if you're just a yes man like ChatGPT. Yeah, seriously, you're not a good coach. I still remember having this crazy conversation once with a client where I was pushing back on that she wasn't doing the things to get results, um, and I was being that tough love and like what is it gonna take for us to make these changes? Um, and I remember her saying to my face, which I like, whatever. I think because I am a very heads, heads-on, hands-on, hands-on, yeah, like I address things immediately. I sometimes got clients who would push back on me, which I was very used to. And I remember her saying, Oh, I enjoyed the coach I was working with more before you. And I remember asking her, Okay, that's fair. Um, why? And she was like, She just made me feel so good. And I was like, Okay, so did you achieve your goals with her? And she was like, No, I've achieved way more in this program. And I was like, mm-hmm.

SPEAKER_01 15:26

Yeah.

SPEAKER_02 15:26

Like, like you, yeah.

SPEAKER_01 15:29

That's exactly how it is. So, so in my opinion, it's kind of it's a bit of a it's a cross where it's like there's feel-good programs and not feel good programs, and then there is good results program and bad results program. Yeah, obviously, ideally, we would have a feel-good and great results program. But because we're working with humans, we sometimes have to have those, what is that book? Fierce conversations? Yes, you have to have those fierce conversations to get good results.

SPEAKER_02 15:58

So And I would always rather, like for me as a practitioner, what allows me to sleep at night is knowing I was 100% real. Yeah, I don't sleep at night knowing that I people please my way through my day.

SPEAKER_01 16:08

100%. People pleasing feels good in the short term, yeah, sucks in the long term. Yeah, right? It's kind of like if you always people please with your clients, it's gonna feel good until at the end of the program they blame you for why they're not getting results. Yeah. And in some cases.

SPEAKER_02 16:24

And then suddenly I've also had uh seen some of our clients, then when that occurs, then they almost blow up because again, we haven't been following the 1% rule, so it's all been building up. So then at the end, the client's like, yo, your program sucked. I didn't get any results. Yeah, and then you have been holding on to all this stuff, and you're like, you didn't do this, you didn't do this, you didn't do this, but you never called it them out about it throughout the program. Exactly. Like that's not fair either.

SPEAKER_01 16:49

No, exactly. And this comes back to something we've talked about a lot recently, which is you have to be the leader, yes, right? And a leader is not someone who just is a yes man. A leader is someone who says it how it is and leads them through it. Yes, right? Calls them out on, like, hey, you wanted these results, you said it was important because of this and this and this. You're not doing the things. Like, let's game plan. How can we get you doing these things? How can we make sure that you understand that this is important? Absolutely. And I think a lot of new entrepreneurs aren't used to being a leader yet.

SPEAKER_00 17:23

It's true.

SPEAKER_01 17:23

And so I think it's a skill that they have to grow into. Yeah. Um, that doesn't mean you avoid it. Um, when you need to grow in a skill, that means you have to do it, you have to put the reps in. Um, but I think that this is so helpful for people.

SPEAKER_00 17:34

Yeah.

SPEAKER_01 17:35

Awesome, folks. Awesome. Thanks, Terry.

SPEAKER_00 17:38

Yeah, no problem. No problem.

SPEAKER_01 17:40

We got a couple questions here. Um, so the first question is um from Whitney. She says, one of my leads, um, after talking back and forth with them for like two, three days in the DMs, asked me, I feel like I'm what you're winding up for a big pitch, so just let me have it. How do you respond to someone like that? What's your take, Terry?

SPEAKER_02 18:02

I like I use humor in sales. See, this is where sometimes where I'm nervous to answer this price because I'm like, is the CCI method different? I would use humor and be like, absolutely, I am. I can't wait to pitch you LLF. Like, I I would completely lean into it, but that's just me.

SPEAKER_01 18:19

I love that. Honestly, I probably would do something similar. Like, I feel like you're winding up for the big pitch, so like let me have it.

SPEAKER_00 18:25

Yeah.

SPEAKER_01 18:26

Um, I would probably use humor as well, just being like, haha, yeah, absolutely. We can talk about that. But then I probably would I would ask a question. I'd probably ask you. I'd probably ask a question just being like, I mean, are you even at a place where you're looking to get help with this? Because if you're if you're not looking for help, then guess what? I'm gonna go big pitch someone else. Exactly. Like use the humor still. So basically bring it back to them. Yeah, right. I actually I did this with someone yesterday. Someone was like telling, so actually, someone was giving me feedback on my content. Okay, right? So they were like, hey, this is what I think about your content. And I was like, cool, that's great. But what's more important? Us talking about my content, or do you want to get more clients? They're like, Well, I want to get more clients. I'm like, cool. So, like, let's have that conversation. Right? Kind of just redirecting them. Yeah. So I love that. Use use humor people, like oh yeah. You could even use voice notes if you want to. Just get super human with them.

SPEAKER_00 19:21

Absolutely.

SPEAKER_01 19:22

Like the worst thing you can do is be like, oh no, I'm not here to pitch you, I'm not here. Yeah, no. I one of the things that when you're learning sales is hard to learn is you don't fight an objection. Well, how how do I say this the right way? You don't try to overcome these types of objections by disagreeing. By disagreeing.

SPEAKER_02 19:45

Yeah, like the best sales methodology is agreeance. Um, so even when people are objecting and are saying, like, oh my gosh, this is so expensive, I always went the root of, yeah, it is it is an expensive program. And how much is it are you gonna value it if it gets you your health goal?

SPEAKER_01 20:03

I love that. That's that's that's what I was trying to say, but you said it so much better. Is like, don't disagree. If someone's like, I feel like you're winding up for the pitch, don't be like, no, I'm just here to help you. Yeah, you are absolutely but do you actually want help? Because like, if not, like obviously, like it's not it won't be a good fit.

SPEAKER_00 20:19

Exactly.

SPEAKER_01 20:19

So I love that. Don't uh disagree with the objections, right? Like, yeah, I love that. Yeah, man, we can do a whole thing on that. Um uh let's go. Where's the next question here? Okay, so someone was asking. Um, I'm about to set up my first mini-ad to start getting followers like on Instagram, kind of like we teach. Um do I have to choose one gender, let's say female or male, um, or can I be general and just have both of them?

SPEAKER_02 20:53

Oh, you can absolutely be gender uh uh gender neutral, like if you want to serve everyone, there's no problem with that. I um I had a gender neutral practice. I I didn't want to just serve females or just serve males, but then I was niched in other ways. Like it's it's not like oh, you can serve males or females and do every single thing. Yeah, do you see what I'm trying to say? Like, like I I worked with males and females who were struggling with recovering from eating disorders. So like I was still very niched, but I I would have worked with males or females for sure.

SPEAKER_01 21:26

And I think I think you hit it on the head where it's like lots of people they try to go general in all areas. Yeah. I feel like the only time I'd be okay with this is if the other stuff is incredibly clear.

SPEAKER_02 21:37

Exactly, yes.

SPEAKER_01 21:38

But if they're like, I help people either lose muscle or like lose well, we'll lose muscle. I help people lose weight, gain muscle, gain energy, and help them with their endometriosis. I guess that'll be only females, but like something like that, and then they're like, but all genders. It's like, no, no, no, we can't do that. No, right? So I think having more of like a specific, I think the pain. Point and sometimes like the pain point is gender specific, like endometriosis, and then of course go with that. Yeah. Um, so the the the key with getting specific is that you want to make sure that you're mainly specific with the gender thing. I mean, it depends. I mean, actually, I don't know what this person's niche elsewhere is, but if you're not basically, maybe this is a good thing. If you're not specific with other stuff, get very specific with gender. Yes. If you're incredibly specific with other stuff, then maybe you can do a little bit more.

SPEAKER_02 22:30

Yeah, absolutely. And if you're a newer practitioner, I feel like you're gonna be mad at me for saying this.

SPEAKER_01 22:37

You all say it and see.

SPEAKER_02 22:39

Oh, like I I've seen so many practitioners just like they only work with women and then they only ever know how to work with women. You're gonna be such a better practitioner if you know how to work with both genders.

SPEAKER_01 22:49

That's interesting.

SPEAKER_02 22:51

I loved working with men. Oh my god, because the way they view nutrition is just like completely different. It was awesome.

SPEAKER_01 22:58

That's fair.

SPEAKER_02 22:59

It made me a way better practitioner being able to work with both genders.

SPEAKER_01 23:03

For sure, for sure. I think that I sometimes am just like no optimized to one. Like for the I think I think you're thinking of like you become a better practitioner by doing that.

SPEAKER_02 23:13

Yeah, I think I think my mind is always how do you become a well-rounded practitioner and your mind is business. How quick, like which is why we do what we do today.

SPEAKER_01 23:20

For sure, for sure. Which is like how the probably the quicker way to get clients is probably again more specific.

SPEAKER_00 23:26

Yeah.

SPEAKER_01 23:26

But um, anyways, this is a good discussion. Yeah. Uh, last question: Do I have to do sales calls?

SPEAKER_00 23:35

So sick of this question.

SPEAKER_02 23:37

So in my opinion, yes. Do I think there is a time and a place in the future where we will not do sales calls? By the way, guys, maybe Ruben, I feel like I'm just getting myself in trouble on this podcast. I did not do sales calls at the end of my private practice.

SPEAKER_01 23:52

Yeah, it's true.

SPEAKER_02 23:53

I had so many leads and they would just, I had all my prices posted, people would just go by. Was there a way I could have gotten there without five plus years of sales calls? No. Yeah. Because I learned, like, if you are in the first, I'm gonna be dramatic, five years of your business, you should be doing sales calls. Is there a world where eventually you'll have the audience, the expertise, everything you need to potentially not do them? Maybe, maybe not.

SPEAKER_00 24:27

Yeah.

SPEAKER_02 24:28

Um, but I do, I do feel like this tends to be practitioners not wanting to learn a skill. I understand that learning sales as a practitioner is difficult. It is very different than what we did in school.

SPEAKER_00 24:40

Yeah.

SPEAKER_02 24:41

Um, but it is a skill you need as an entrepreneur, and you will not learn proper sales skills in your DMs.

SPEAKER_01 24:48

I have a great example.

SPEAKER_02 24:49

Giver.

SPEAKER_01 24:50

In the I'm comparing it to rock climbing. Hopefully, this lands. It's kind of like if people like are like, do I have to climb with ropes?

SPEAKER_00 24:59

And it's like, you know what?

SPEAKER_01 25:01

The only people who go rock climbing up cliffs without ropes are the absolutely most experienced people out there. And still then, they usually don't do it. And usually, like, that's not something that anyone would advise ever. But if you get incredibly experienced and you're like on easy terrain, those people will climb without ropes. Yeah. But they've done it for years and years and years, they've practiced all the safety stuff, they've got the skills, they've got the knowledge, they've done all those things, and now they're at that spot.

SPEAKER_00 25:31

Yeah.

SPEAKER_01 25:31

So for most of you, I yeah, you grow in the skill of sales.

SPEAKER_00 25:38

Yeah.

SPEAKER_01 25:38

And right now, sales calls are still great for that.

SPEAKER_00 25:41

Yes.

SPEAKER_01 25:42

And learn how to do them like in a way that's also enjoyable. I have found that if you can see them as like service and like helping people and understanding them and getting to know them because you're also wanting to like make sure they're absolutely someone you want to work with, it's a great way to do it.

SPEAKER_02 25:55

Yeah, and in many ways, as a practitioner, I always viewed my sales call as my first session with them.

SPEAKER_01 26:00

Like, yeah. I love that. Awesome folks, that's all the time we have for today. If you've got questions you want to answer from the pod, reach out to us on Instagram. And uh, we'd love to see you folks um, yeah, kind of sharing with us how your business is going, what we can do to support you. And if you've been like listening to this podcast for a while and you know you should work with us, go head over to coachescreating impact.com, book a call with our team, and we'd love to see how we can support you with getting to your first 10k or 20k month. Bye for now.