Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
Mini Ads That Are Crushing Right Now, Leadership at the 1%, and Hard Truths About Growth
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In this episode of Do The Work, we’re breaking down one of the biggest opportunities we’re seeing right now for health professionals: mini ads.. simple boosted Instagram posts that are generating massive audience growth and real client results when done correctly.
We explain why this strategy works so well for B2C health businesses (and why copying business-coach marketing doesn’t), how some clients are seeing exceptional returns on small ad budgets, and why speed matters when social media strategies are working.
Then Terri shares a powerful leadership lesson from behind the scenes at CCI: addressing the 1%. We talk about why great leaders correct small issues early, how unclear standards create team frustration, and why avoiding small conversations eventually creates big problems.
We finish with rapid-fire Q&A covering shortcuts to leads, imposter syndrome, raising prices, and the reality that business growth still requires doing the work — even when everyone online promises easier paths.
In this episode, we cover:
• What mini ads are and why they’re working right now
• How boosted posts differ from traditional ad setups
• Realistic ad spend and ROI expectations
• Why health pros shouldn’t copy B2B marketing strategies
• The leadership habit of addressing the “1%” early
• Why avoiding small feedback creates bigger issues later
• The truth about getting leads without effort
• How reps eliminate imposter syndrome
• When and why to raise your prices confidently
Free Resource
Want our free training on Instagram mini ads?
DM us on Instagram with “MINI ADS” and we’ll send it to you.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/