Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
Pricing Confidence, Call-Out Culture, and Doing Business Like a Real CEO
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Do The Work, we’re diving into two of the most important skills every coach must develop to scale: pricing confidently and leading with standards and not comfort.
We start by breaking down why so many new entrepreneurs undercharge, how to build a “ladder of belief” as you raise your prices, and the real pricing ranges we see health professionals charging inside our programs. We talk market research, confidence reps, and why cheap offers don’t actually make selling easier.
Then we shift into something most founders avoid: call-out culture. Terri shares how learning to call your team higher.. early, clearly, and consistently is one of the hardest but most necessary parts of building a sustainable company. We unpack why avoiding hard conversations damages culture long-term, and how great leaders hold the standard at 1%, not when it’s already broken.
Finally, we answer listener questions on raising prices without losing clients, personal habits that create business success, what we won’t do for money anymore, and what “working smarter” actually looks like in practice.
In this episode, we cover:
• Why most coaches undercharge at the beginning
• Realistic pricing ranges for health coaching offers
• How to raise prices with confidence (without losing leads)
• The “ladder of belief” framework for pricing growth
• What call-out culture actually means in leadership
• Why avoiding hard conversations hurts your business
• The habits that separate entrepreneurs from hobbyists
• What we refuse to do anymore, even if it makes money
• The difference between good work vs. high-leverage work
Free Resource
Want help dialing in your pricing and positioning?
DM Terri on Instagram with “PRICING” and we’ll point you in the right direction.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/