Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
Instagram Stories That Convert, Remote Team Culture, and Smarter Sales Calls
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In this episode of Do The Work, we’re diving into two things many online coaches eventually face: how Instagram content is evolving and how to lead a remote team as your business grows.
We start by breaking down what’s actually working right now with Instagram Stories. The strategy has changed a lot over the years, and the approach that used to require 20-30 stories per day is no longer necessary. We share why one strategic story per day, often just a simple photo with text and a clear call-to-action..is outperforming longer story sequences for many creators and clients.
Then Terri pulls back the curtain on what it looks like to build culture inside a fully remote company. As teams grow and shift from contractors to full-time employees, communication, collaboration, and company culture require much more intentional leadership. We discuss the balance between efficiency and connection, and why strong remote culture becomes essential as companies scale.
We also answer listener questions around pricing transparency on discovery calls, using ManyChat and automation in your DMs, handling pricing objections before a sales call, and how to structure discovery calls so prospects actually feel understood before you present your offer.
- In this episode, we cover:
• Why Instagram Stories have changed and what works now
• The “one story per day” strategy many creators are using
• How to batch and schedule stories for consistency
• The challenges of building culture in remote companies
• When to prioritize team collaboration over efficiency
• Why pricing shouldn’t usually be listed before a discovery call
• How ManyChat can help start conversations faster
• Why discovery calls require deeper questioning than DM conversations
If you’re growing your audience, starting to hire your first team members, or simply trying to run your business more intentionally, this episode will give you a practical look at what’s working right now.
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About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/