Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
The Scholarship Play, Core Four Focus, and Why “Easy Money” Is a Lie
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In this episode of Do The Work, we’re calling out one of the biggest lies in the online business space, the idea that you can build a real, sustainable business without doing real work.
We start by breaking down the scholarship play, when it works, when it doesn’t, and how our clients are using it ethically to generate significant revenue from existing audiences and past leads (not new followers). We walk through exactly who should use it, how to structure it, and why it works so well when done right.
Then Terri goes behind the scenes on a framework we’re rolling out internally: Core Four. We talk about why growing companies stall when they focus on “good” tasks instead of the right ones, how prioritization issues show up at every level of business, and why most entrepreneurs lose momentum by majoring in the minors.
We also answer listener questions around pricing fears, niching down, handling objections on sales calls, choosing between 1:1 vs group vs courses, and why it often looks like everyone else has it more together than you do.
In this episode, we cover:
• What the scholarship play is and when to use it
• How clients are generating $20K–$40K months from existing leads
• Why ethical marketing actually converts better long-term
• What Core Four is and how it protects growth
• How focusing on the wrong priorities can shrink your business
• When (and how) to raise your prices
• Why niching down still matters (with nuance)
• How to handle objections without freezing
• Why business growth is never truly “easy”
Free Resource
Want to know if a scholarship play would work in your business?
DM Reuben on Instagram and ask about it.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/