Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
Re-Engaging Old Leads, CEO-Level Tracking, and The Difference Between Patience and Underperformance
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Do The Work, we’re diving into two of the most overlooked growth levers in business: re-engaging old leads and tracking your company like a real CEO.
We start by breaking down why 80–90% of your audience won’t buy in month one and why that’s completely normal. Reuben walks through how to intentionally re-engage past leads, how much of your daily messaging should actually be follow-up (hint: more than you think), and why the fortune truly is in the follow-up.
Then Terri pulls back the curtain on how we’ve formalized our weekly “state of the business” reporting analyzing KPIs across the company, identifying bottlenecks, and making sure we’re solving the right problems instead of just good ones. We talk about the power of 10,000-foot visibility and why most founders are too reactive with their data.
We wrap with rapid-fire Q&A covering:
• Am I being patient or tolerating underperformance?
• How do I stop over-customizing my services and resenting clients?
• How do I talk about results without feeling like I’m bragging?
• How do I protect my energy without killing momentum?
If you’ve ever felt stuck between working harder and working smarter, this episode will recalibrate you.
In this episode, you’ll learn:
• Why most sales happen 2–6 months after someone follows you
• How to structure a simple re-engagement system
• Why follow-up should dominate your messaging volume
• How to track data weekly to lead like a CEO
• The difference between patience and avoidance
• Why structure prevents resentment in client delivery
• How boundaries expand momentum instead of shrinking it
Free Resource
Want help building a re-engagement system in your business?
DM Ruben on Instagram with “FOLLOW UP” and we’ll point you in the right direction.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/