Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
Freebies That Actually Convert, Getting Paid Without Guilt, and Why Business Is Hard
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Do The Work, we’re breaking down two sides of business most health pros struggle with: creating freebies that actually convert and collecting payment without feeling like a bad person.
We start by talking about freebies (or “value pieces”) why most practitioners massively overcomplicate them, how information overload hurts conversions, and why simple checklists, quizzes, and small wins outperform long textbooks every time. We share real examples from our own business where the simplest resources converted better than the most polished ones.
Then we shift into a harder but necessary conversation: what happens when clients don’t pay you. We talk about the difference between being a practitioner and being a business owner, why being overly empathetic can hurt your company, and when it’s appropriate to be direct, firm, and even involve collections. If you work for yourself, this is part of the responsibility especially once you have a team relying on you.
We wrap up with listener questions around content repetition, awkward sales calls, imposter syndrome, niching down, why business feels hard at every level, and why comparing yourself to others online is one of the fastest ways to burn out.
In this episode, we cover:
• Why simple freebies outperform “perfect” ones
• What makes a value piece actually convert
• How many freebies you need to give out weekly to grow
• Why practitioners struggle to collect payment
• How to separate empathy from business decisions
• When collections are appropriate (and necessary)
• Why sales calls feel awkward and how to get better
• How to deal with imposter syndrome using real proof
• Why business never feels “easy” and why that’s normal
Free Resource
Want help creating a simple freebie that actually converts?
DM Terri on Instagram with “FREEBIE” and we’ll point you in the right direction.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/