Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
What’s Working on Instagram, Profit Margins That Protect You, and Scaling Without Chaos
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
In this episode of Do The Work, we’re breaking down what’s actually working right now in online business from Instagram content trends, to the behind-the-scenes financial realities that determine whether your company survives long-term.
We start with the content plays we’re seeing perform best on Instagram in this season: simple B-roll with clear text, swipe-worthy carousels, story engagement shifts, and the 80/20 balance of building trust vs. selling. We also share a free resource with content prompts that have booked real sales calls for our clients.
Then Terri pulls back the curtain on one of the most important (and least talked about) topics for coaches scaling past $10K–$20K months: profit margins. We explain why a 30% margin is the goal, how businesses get bloated as they grow, and why pruning is sometimes required to protect the long-term health of the company.
Finally, we dive into listener questions on why consistent posting doesn’t guarantee leads, why sales calls stall, how to stop tying pricing to self-worth, what systems reduce stress, and what founders should actually delegate as they scale.
In this episode, we cover:
• What content is trending on Instagram right now
• How to make B-roll and carousels convert (without being wordy)
• The 80/20 rule of trust-building vs. selling
• Why a 30% profit margin protects your business
• What to trim when your company gets bloated
• Why posting alone doesn’t create leads (conversations do)
• How to stop hearing “I need to think about it” on sales calls
• Pricing based on value, not self-worth
• Systems and delegation that reduce stress as you scale
Free Resource
Want 5 proven content prompts that have booked calls for our clients?
DM us on Instagram with “CONTENT PROMPTS” and we’ll send them over.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, lead generation, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/