Do the Work
Welcome to Do the Work.
The podcast where health pros learn what actually moves the needle in their business… minus the fluff, hacks, and “manifest it harder” advice.
Hosted by Reuben and Terri Driedger, this show gives you a front-row seat to how they help health professionals grow to $10K–$20K+ months using clear strategy, powerful content, and systems that make your business simpler, not heavier.
He’s the ideas guy. She’s the systems brain. Together, they break down what’s working right now in marketing, sales, and leadership… with plenty of laugh-at-ourselves moments along the way.
If you’re ready to stop consuming and start building, this podcast is your playbook.
Do the Work
The Magic Is in the Work You’re Avoiding
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In this episode of Do The Work, we’re talking about the thing many health professionals avoid the most, DM conversations and why that avoidance is quietly costing you your business.
If you’ve ever said, “Messaging people doesn’t feel aligned,” this episode is your wake-up call. Conversations build relationships. Relationships build clients. And clients build businesses. Avoiding DMs doesn’t make you ethical, it makes you invisible.
We break down:
- How to structure daily conversations (new, current, and past leads)
- Why “getting clients without content” is the wrong question
- The real models for scaling past $20K months
- Why hiring a VA is often your first move
- Group programs vs. team-based scaling
- Whether ads are worth it (hint: it depends how you run them)
Terri also shares a behind-the-scenes leadership moment about building culture in a remote company and why feedback, collaboration, and high standards matter if you want to scale to eight figures.
We also answer rapid-fire questions on:
• Scaling without burning out
• Getting visible beyond Instagram
• Why “easy money” marketing is dangerous
• Why every successful business still does the boring work
If you’re waiting for a way to grow without conversations, without content, without ads, or without discomfort… this episode is your reminder:
There are no shortcuts. You have to do the work.
Free Resource
Want help building a simple DM framework that converts?
DM us on Instagram with “DM” and we’ll point you in the right direction.
About Us
Coaches Creating Impact helps health professionals scale to $10K–$20K+ months using proven systems for content, conversations, and sales.
Connect with Us
Reuben IG: https://www.instagram.com/reubendriedger/
Terri IG: https://www.instagram.com/terridriedger/